The 1970s was a vibrant decade filled with cultural shifts, fashion revolutions, and a slew of eccentric trends that shaped the way people expressed themselves. While some attractions from that era may seem conventional today, others stand out as truly quirky. From unusual fashion choices to unique beauty standards, let’s explore six odd things people found attractive in the 1970s that might just leave you scratching your head.

1. Platform Shoes
In the 1970s, platform shoes became a fashion staple for both men and women. With soles that could reach several inches in height, these shoes were not just about adding height; they were a statement of individuality and rebellion. The allure of platform shoes lay in their boldness, allowing wearers to stand out in a crowd. Though they might seem impractical and slightly bizarre by today’s standards, they represented the freedom of self-expression that characterized the decade.
2. Mullet Haircuts
The mullet, famously described as “business in the front, party in the back,” was all the rage during the 1970s. This hairstyle, which often featured short hair on the front and sides with long locks at the back, was embraced by both genders. The attraction to the mullet stemmed from its unique blend of styles; it was versatile enough to suit various personalities, from the rugged rock star to the laid-back bohemian. While it may not be as widely accepted now, the mullet symbolized a carefree attitude and a rejection of conventional beauty norms.
3. Bell-Bottom Pants
Bell-bottom pants were another hallmark of 1970s fashion. These flared trousers were often worn low on the hips and had a wide leg that flared out from the knee. The attraction to bell-bottoms was largely tied to the counterculture movements of the time, representing freedom, rebellion, and a break from traditional fashion. Their playful design allowed individuals to showcase their style and personality, making them a beloved choice for many. Today, bell-bottoms are making a comeback, proving that their allure transcends time.
4. Body Hair Embrace
The 1970s saw a significant shift in attitudes towards body hair, with many rejecting the societal norms of hair removal. Both men and women began to embrace their natural body hair, viewing it as a symbol of authenticity and comfort. This acceptance was a form of rebellion against the beauty standards imposed by mainstream media. The attraction to natural body hair was a reflection of a broader movement toward self-acceptance and individuality, allowing people to feel confident in their own skin.
5. Vintage T-Shirts
Graphic tees featuring vintage logos or slogans became a popular fashion choice in the 1970s. People found these shirts attractive not only for their comfort but also for their ability to convey personal interests and beliefs. Whether it was a band tee or a shirt with a cheeky slogan, these garments allowed individuals to express their identity and connect with others who shared similar passions. The nostalgic charm of vintage t-shirts continues to resonate today, making them a timeless favorite.
6. The Unconventional “Natural Look”
In contrast to the highly made-up aesthetic of previous decades, the 1970s embraced a more natural look. This included minimal makeup, unstyled hair, and a focus on healthy skin. The attraction to this “natural look” stemmed from a desire for authenticity and realism. It reflected a growing awareness of beauty that went beyond superficial appearances, allowing individuals to feel comfortable and confident in their own skin. This shift towards natural beauty continues to influence trends today, promoting the idea that less can indeed be more.
The 1970s was a time of exploration and self-expression, where the odd and unconventional were celebrated. These quirky attractions not only defined the decade but also laid the groundwork for future trends. So, if you ever find yourself feeling nostalgic for the peculiarities of the past, remember that beauty has always been a matter of perspective, and what’s quirky today may just be the next big trend tomorrow.
More from Cultivated Comfort:
- 7 Vintage Home Items From the ’60s That Are Collectors’ Dream Finds
- 7 Vintage Home Goods That Became Collectors’ Gold
- 7 Fast-Food Chains That Changed for the Worse
- 7 Frozen Dinners That Were Better Back in the Day
As a mom of three busy boys, I know how chaotic life can get — but I’ve learned that it’s possible to create a beautiful, cozy home even with kids running around. That’s why I started Cultivated Comfort — to share practical tips, simple systems, and a little encouragement for parents like me who want to make their home feel warm, inviting, and effortlessly stylish. Whether it’s managing toy chaos, streamlining everyday routines, or finding little moments of calm, I’m here to help you simplify your space and create a sense of comfort.
But home is just part of the story. I’m also passionate about seeing the world and creating beautiful meals to share with the people I love. Through Cultivated Comfort, I share my journey of balancing motherhood with building a home that feels rich and peaceful — and finding joy in exploring new places and flavors along the way.


