15 Store Brands That Beat the Original

With the rise of private labels in the retail industry, consumers are becoming increasingly aware of the value and quality found in store brands. These brands, often overlooked in favor of well-known names, offer comparable or even superior quality at a fraction of the price. This trend is not only a testament to evolving consumer habits but also a reflection of the changing dynamics in the retail sector.

This list is derived from real-world data, trends and expert opinions. The products included were selected based on their popularity, quality, and value for money. Expect to find store brands that have successfully positioned themselves against the originals, offering consumers an impressive alternative. So, let’s dive in and uncover these retail gems.

Kirkland Signature

Kirkland Signature is Costco’s store brand, known for its wide range of products, from batteries to bacon. Consumers often overlook Kirkland Signature due to brand loyalty towards more recognized names. However, those who choose Kirkland discover its high-quality offerings that often outperform the originals in terms of taste and value.

Now, more than ever, Kirkland Signature is turning heads. The brand’s commitment to quality and affordable pricing is helping it gain market share in a competitive landscape. According to a report by PLMA, Kirkland Signature has become a billion-dollar brand, proving that store brands can compete with industry giants.

Simply Nature

Simply Nature is Aldi’s organic store brand that offers a range of products free from over 125 artificial ingredients. While some consumers may have initially overlooked the brand due to a lack of awareness, those who have discovered Simply Nature appreciate the clean, organic ingredients and affordable prices.

With the increasing trend for organic and clean eating, Simply Nature is becoming a go-to brand for many health-conscious consumers. According to a report by Nutrition Business Journal, the organic food market is expected to grow by 6.7% annually until 2025, making Simply Nature a brand to watch.

Up & Up

Up & Up is Target’s general merchandise brand, offering everything from diapers to cleaning products. Consumers might overlook it due to its less flashy packaging, but those who give it a try are often pleasantly surprised by its quality and affordability.

Now, as consumers are increasingly looking for value for money, Up & Up is gaining popularity. A study by Technavio shows that the global private label market is expected to grow by $215.81 billion between 2020 and 2024, further solidifying Up & Up’s market position.

Great Value

Great Value is Walmart’s store brand, known for its wide variety of products at unbeatable prices. While some consumers may bypass it in favor of well-known brands, those who opt for Great Value find that it offers comparable quality for less money.

In the current economic climate, consumers are increasingly seeking value for their money. According to a report by IBISWorld, the store brand industry in the US is expected to grow by 0.6% in 2021, indicating a promising future for Great Value.

365 Everyday Value

365 Everyday Value is Whole Foods’ store brand, offering quality, affordable alternatives to name-brand products. Though it might initially be overlooked due to the prestige of other brands, consumers who try 365 Everyday Value find it offers a winning combination of quality and cost.

With the trend toward healthier, organic foods, 365 Everyday Value is becoming a popular choice. A study by Grand View Research predicts the global organic food and beverage market will reach $320.5 billion by 2025, suggesting a bright future for 365 Everyday Value.

Market Pantry

Market Pantry is another of Target’s store brands, offering a wide range of groceries at budget-friendly prices. While it may be overlooked due to its simple packaging, those who try Market Pantry find it offers comparable quality to name brands, without the premium price tag.

As consumers continue to seek value in the current economy, Market Pantry is gaining recognition. According to a report by IBISWorld, store brands are expected to grow by 0.6% in 2021, indicating a promising future for Market Pantry.

Signature SELECT

Signature SELECT is Safeway’s store brand, providing a broad range of products from pantry staples to gourmet ingredients. Some consumers may initially bypass it for more familiar brands, but those who choose Signature SELECT enjoy its high-quality offerings and affordable prices.

With the trend toward cost-saving without sacrificing quality, Signature SELECT is gaining popularity. According to a report by McKinsey, consumers are increasingly turning to private labels amidst the pandemic, indicating a strong future for Signature SELECT.

Private Selection

Private Selection is Kroger’s premium store brand, offering a range of gourmet and artisanal products. While some consumers may initially overlook it due to unfamiliarity, those who try Private Selection find it offers a wealth of high-quality, unique products without the premium price.

As consumers increasingly seek out unique and premium products without breaking the bank, Private Selection is becoming more popular. According to a report by Mintel, the US private label food market is poised for growth, suggesting a promising future for Private Selection.

CVS Health

CVS Health is CVS’s health and wellness store brand, offering a range of products from vitamins to personal care items. While it may be overlooked due to its pharmacy association, those who try CVS Health find it offers comparable quality to name brands at a lower price.

With the wellness trend on the rise, CVS Health is gaining recognition. According to a study by Grand View Research, the global health and wellness market size is expected to reach $6.54 trillion by 2025, indicating a bright future for CVS Health.