Twin Peaks just rolled out a full menu overhaul that puts several lunch entrees under $10, including a $9.99 Good as Cluck Chicken Sandwich and an $8.99 Four Cheese Ravioli Skillet, according to the chain’s own announcement on RestaurantNews.com.
The lunch specials run 11 a.m. to 2 p.m. on weekdays and also include Chicken Snackers at $7.99 and a Caesar or house salad with an optional protein add-on for $4.99. Those prices sit well below what most casual-dining chains charge for a sit-down lunch right now, and they’re a sharp turn for a brand that’s spent years getting talked about mostly for its servers and its wings rather than its kitchen.
The bigger swing on the new menu is a Smoked Bone-In Pork Chop, priced at $15.49 and served with garlic mashed potatoes, sautéed green beans with bacon, and chimichurri, a detail confirmed by Nation’s Restaurant News’ reporting on the relaunch. Concept chef Christian Stewart said the goal was a menu that would “feel unmistakably Twin Peaks” while giving guests flavors and combinations they hadn’t tried at the chain before.
Key Points
- New weekday lunch items are priced from $4.99 to $9.99, all under the $10 mark, available 11 a.m. to 2 p.m. Monday through Friday.
- The Smoked Bone-In Pork Chop, a thick-cut chop rubbed with carnitas seasoning, runs $15.49 and is available all day.
- Twin Peaks also expanded its Peaks Sampler to six items and added a Triple Play chips-and-dip plate with six dipping sauces, both priced at $9.99 and up.
photo credit: unsplash
Twin Peaks also ditched its QR-code-only ordering and brought back printed physical menus systemwide, a reversal that suggests the chain is trying to feel less like a sports-bar novelty and more like a place people actually choose for the food. Chief Marketing Officer Melissa Fry said the new lineup gives guests “more to get excited about — bold new flavors, more shareables, and lunch options that offer great value.”
The timing matters, too. Twin Peaks emerged from bankruptcy earlier this year under new franchisee-backed ownership focused on growth across its roughly 115 locations, and a menu this aggressively priced looks like an attempt to win back price-sensitive lunch traffic that’s been drifting toward fast-casual chains. Undercutting rivals on a $9.99 chicken sandwich is a different kind of statement than another wing promotion, and it’s one competitors serving similar lunch crowds will likely have to answer.
