Orlando welcomed 76.7 million visitors in 2025, a 1.8% increase over the prior year and the highest single-year total in the destination’s history, according to newly released data from Visit Orlando. Working backward from that 1.8% growth rate puts 2024’s total at roughly 75.3 million — meaning Orlando added close to a million and a half new visits in a single year and, per the same release, remains the most-visited destination in the United States.
Key Points
- Domestic visitation hit 70.3 million, up 2.2% year-over-year and a record on its own, per Visit Orlando’s 2025 figures.
- International visitation slipped to 6.3 million, down 2.4% — roughly 156,000 fewer travelers — even as overall volume climbed.
- Floridians visiting their own backyard rose 3.4%, and overnight domestic visitors reached 49.2 million, or 70% of all domestic trips, up 1.8%.
- Group meetings and conventions drew 5.8 million visitors, a 3.1% increase.
- The U.S., Mexico, Colombia, and Japan markets each posted record highs for the year.
The record breaks down unevenly once you separate who’s actually coming. Leisure travel made up 81% of domestic visits, business travel accounted for another 10%, and international visitors filled out the remaining 8% of Orlando’s overall traveler mix, per the same Visit Orlando release. In other words, the growth story is almost entirely domestic — international arrivals actually pulled back.
That pullback wasn’t uniform across international markets, either. Canada, long one of Orlando’s most dependable feeder markets, sent 1,119,300 visitors in 2025 — a 13.3% drop that stands out against otherwise steady growth elsewhere. The United Kingdom sent 933,500 visitors (up 2.8%), Brazil sent 736,300 (up 5.6%), Mexico sent 458,500 (up 4.6%), and Colombia sent 360,000 (up 5.0%). Mexico, Colombia, and Japan all reached record highs, alongside the U.S. domestic market.
Orlando’s own tourism leadership is framing the milestone less as a raw-number victory and more as a signal about what keeps people coming back. “While visitor numbers reflect continued growth, the real story involves experiences, memories, and emotional connections drawing travelers to Orlando,” said Visit Orlando President and CEO Casandra Matej.
The overnight-visitor share is worth sitting with, too. Nearly seven in ten domestic travelers stayed overnight rather than making a day trip, which tends to mean deeper local spending — on hotels, meals, and multi-day park tickets — rather than a quick pass-through. Combined with a group and convention segment that’s also growing, the 2025 numbers point to a destination pulling in more repeat, longer-stay visitors even as its traditional international pipeline from Canada cools. Florida’s own residents propping up the total by 3.4% adds another layer: a chunk of the record is homegrown, not just travelers flying or driving in from out of state. For a market this size, that shift in composition may matter more than the headline record itself.
