Pringles just did something it hasn’t done in more than five years: it handed its recipe book over to a restaurant chain. The result is a three-flavor stackable crisps collection built entirely around Buffalo Wild Wings sauces, and it’s rolling out to stores nationwide right as football season kicks into gear.
The collaboration, announced in a joint press release from Mars, Incorporated, translates three of the wing chain’s most-ordered sauces into crisp form: Parmesan Garlic, Medium Buffalo, and Asian Zing. If you’ve ever debated which sauce to order at a B-Dubs table, you can now settle it by working through all three in one sitting.
Key Points
- Three flavors: Parmesan Garlic, Medium Buffalo, and Asian Zing, each modeled on an actual Buffalo Wild Wings sauce.
- Initially launched at select retailers in July, with nationwide expansion arriving in September ahead of football season.
- Suggested retail price is $2.69 per can.
- It’s Pringles’ first flavor partnership with a national restaurant brand in more than five years.
Each can leans into a distinct personality rather than a generic “buffalo” flavor. Parmesan Garlic goes for tangy citrus, aged parmesan, roasted garlic, and Italian herbs with just a whisper of red spice, according to details in the trade coverage of the launch. Medium Buffalo sticks closer to the classic: tangy buffalo flavor, cayenne heat, and a buttery finish that mimics the sauce dripping off an actual wing. Asian Zing takes the boldest swing, built on rice vinegar, chili peppers, soy sauce, and ginger for a sweet-heat combination.
This isn’t just a flavor swap slapped on an existing can — it’s a full menu translation, and the two brands are framing it that way. “When two brands that fans already love come together, they expect something big,” said Mauricio Jenkins, Salty Snacks Brand & Content Lead at Mars Snacking, in the companies’ announcement. Buffalo Wild Wings Brand President Tristan Meline added, “We’re excited to partner with Pringles to bring Buffalo Wild Wings flavors to snack lovers in a whole new way.”
That “whole new way” matters if you’re the kind of person who plans a game-day spread around dip and chips rather than a drive-thru order. Buffalo Wild Wings operates more than 1,400 locations across nine countries, and Pringles’ can format means you don’t need a fryer, a hot sauce bottle, or a trip to the restaurant to get something close to that flavor lineup on your snack table.
Chip brands rarely deviate from ranch, sour cream and onion, and barbecue in a given year, which is part of why a three-flavor restaurant crossover timed to football season stands out. Pringles is betting that fans who already have a favorite wing sauce will want to carry that preference into the snack aisle.
The Pringles x Buffalo Wild Wings crisps are rolling out at major retailers nationwide this September, with a suggested price of $2.69 per can. If your local shelf hasn’t restocked yet, expect that to change quickly as the expansion continues through the fall.
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