Today, as the world opens up after a period of restrictions, there’s an increased interest in immersive cultural experiences. At the top of this list are festivals – these vibrant, often centuries-old events offer a unique window into a country’s traditions, history, and modern life. They’re worth traveling for, and this list will tell you why.
This list is based on real-world trends, data, surveys, and expert interviews. It offers a selection of festivals that continue to draw large numbers of international visitors, and which offer unique experiences that are hard to replicate elsewhere. Expect a globe-trotting journey through some of the world’s most vibrant and noteworthy cultural festivals.
1. Rio Carnival, Brazil
The Rio Carnival in Brazil is often considered the biggest carnival in the world. This vibrant event, filled with colorful parades, samba music, and flamboyant costumes, encapsulates the spirit of Brazilian culture. People from all corners of the globe travel to Rio de Janeiro each year to participate in this unmatched spectacle.
As the world recuperates from the pandemic, the Rio Carnival’s importance is more evident now than ever before. It offers a much-needed dose of joy, celebration, and unity – elements that have become even more valuable in today’s context. Plus, the festival provides a significant boost to the local economy, benefiting a broad spectrum of businesses and workers in Rio.
2. Oktoberfest, Germany
Oktoberfest in Munich, Germany, is the world’s largest beer festival and a significant part of Bavarian culture. This 16 to 18-day folk festival attracts millions of people from around the world who come to enjoy music, traditional foods, and, of course, a wide variety of beers. While beer is the main attraction, Oktoberfest also provides a look into traditional German culture and heritage.
With a growing global interest in craft beers and unique brewing techniques, Oktoberfest’s relevance has only increased. It offers a chance to taste some of the finest German brews and learn about their brewing traditions. Plus, the communal atmosphere of Oktoberfest brings people together, fostering international camaraderie and understanding.
3. Holi, India
Holi, also known as the Festival of Colors, is a Hindu spring festival celebrated primarily in India and Nepal. It’s known for the joyful practice of throwing and smearing colored powders on each other, symbolizing the victory of good over evil and the arrival of spring. Holi’s vibrant, inclusive nature makes it a unique cultural experience that attracts visitors from around the world.
As the world becomes more global and interconnected, cultural understanding and experiences are increasingly valued. Participating in Holi offers a deep dive into Hindu traditions and Indian culture. The festival’s emphasis on unity, inclusivity, and joy resonates globally, making it a must-visit event in today’s world.
4. La Tomatina, Spain
La Tomatina is a food fight festival held in the Valencian town of Buñol, Spain. Thousands of people make their way from all corners of the world to participate in this ‘World’s Biggest Food Fight’ where more than one hundred metric tons of over-ripe tomatoes are thrown in the streets. Its unusual concept and the fun-filled atmosphere make it a unique event that travelers seek out.
In today’s times, when stress and anxiety levels are high, events like La Tomatina offer a welcome escape. It’s a chance to let loose, enjoy a sense of camaraderie with people from different backgrounds, and make unforgettable memories. As more people place value on unique experiences, La Tomatina’s popularity is set to rise even further.
5. Mardi Gras, USA
Mardi Gras, or Fat Tuesday, refers to the Carnival celebrations in New Orleans, USA. It’s famous for its raucous parades and parties, colorful costumes, and the tradition of throwing beads and other trinkets. It’s a cultural icon in the USA, attracting a vast number of domestic and international tourists every year.
As cultural celebrations become more relevant in fostering understanding and unity, Mardi Gras stands out as a festival that encapsulates the multicultural and vibrant spirit of the USA. It offers a unique American experience that resonates globally, making it a significant event to attend in the current cultural climate.
6. Cherry Blossom Festival, Japan
The Cherry Blossom Festival, or Hanami, is a centuries-old tradition in Japan that celebrates the transient beauty of cherry blossoms. The sight of cherry trees in full bloom creates a mesmerizing spectacle, drawing visitors from around the world. The festival also offers an insight into Japanese culture and aesthetics, making it a must-visit event.
With the world’s increased focus on appreciating nature and seeking tranquility amidst chaos, the Cherry Blossom Festival’s significance has grown. It offers a rare chance to immerse oneself in a serene, aesthetically pleasing environment, providing a much-needed respite from the hectic pace of modern life.
7. Diwali, India
Diwali, the Festival of Lights, is one of the most significant festivals in India. It’s celebrated with much fanfare, with families lighting oil lamps and candles, bursting fireworks, and sharing sweets. The festival, which marks the victory of light over darkness, is a visually striking event that offers a deep insight into the rich tapestry of Indian culture.
With a growing global interest in Indian culture and traditions, Diwali’s popularity is on the rise. Its universal message of hope, joy, and the triumph of good over evil resonates globally, making it a highly relevant and sought-after cultural experience in today’s world.
As a mom of three busy boys, I know how chaotic life can get — but I’ve learned that it’s possible to create a beautiful, cozy home even with kids running around. That’s why I started Cultivated Comfort — to share practical tips, simple systems, and a little encouragement for parents like me who want to make their home feel warm, inviting, and effortlessly stylish. Whether it’s managing toy chaos, streamlining everyday routines, or finding little moments of calm, I’m here to help you simplify your space and create a sense of comfort.
But home is just part of the story. I’m also passionate about seeing the world and creating beautiful meals to share with the people I love. Through Cultivated Comfort, I share my journey of balancing motherhood with building a home that feels rich and peaceful — and finding joy in exploring new places and flavors along the way.
