Shrinkflation in snacks: what to avoid

Shrinkflation is the sneaky process where products get smaller while prices remain the same or even increase. It’s a trend that’s particularly noticeable in the snacks aisle. As a consumer, it’s important to be aware of which snacks are affected so you can make informed purchasing decisions. Below are a few common offenders to watch out for.

Potato Chips: Bag Size vs. Content Discrepancy

When it comes to potato chips, manufacturers have long been guilty of selling large bags that are only partially filled. Brands like Lay’s and Ruffles often package their chips in bags filled with more air than product. This deceptive practice, known as “slack fill,” gives the illusion of more value but leaves consumers with less snacking satisfaction.

The next time you’re in the snack aisle, take a moment to feel the bag. Often, you’ll find that despite its large appearance, the actual volume of chips is significantly less. While the weight might be printed on the package, the visual expectation set by the bag size often leads to disappointment.

Chocolate Bars: More Wrapper, Less Chocolate

Chocolate lovers beware: your favorite bars may not be as generous as they once were. Brands such as Toblerone and Cadbury have been known to shrink their bar sizes while maintaining the same price point. Toblerone, for instance, famously increased the spacing between its iconic triangles to reduce the overall product size.

Pay attention to the net weight when purchasing chocolate bars. While the packaging might look familiar, the actual quantity of chocolate inside could be less than what you’re used to. This is a tactic used not only to cut costs but also to subtly condition consumers into accepting smaller portions for the same price.

Granola Bars: Downsized and Overpriced

Granola bars are another common victim of shrinkflation. Brands like Nature Valley and Quaker have reduced the size of their bars while keeping prices steady, often marketing these changes as “new and improved.” However, the truth is that you’re likely paying more per ounce than before.

These snack bars are often sold in multi-packs, and the change might not be immediately obvious. A close look at the weight and size of each bar compared to previous versions can reveal significant downsizing. Next time you reach for a quick snack, consider whether you’re truly getting value for your money.

Cookies: Fewer Pieces, Higher Price

Cookie packages are not immune to the trend of shrinkflation. Popular brands like Chips Ahoy! and Oreo have been known to offer fewer cookies per package than in previous years. With fewer cookies and no change in price, you’re effectively paying more for less.

Often, these changes are subtle and easy to miss unless you’re specifically comparing old and new packages. Be sure to check the number of servings or cookies per package, as it can vary even within the same brand. This awareness can help you make better choices when looking for your favorite treats.

Popcorn Bags: Air-Filled Deception

Microwave popcorn bags are notorious for being filled primarily with air. Brands like Pop Secret and Orville Redenbacher often fill their bags with more air than popcorn kernels, leading to disappointment when you open the package. This practice not only misleads consumers but also contributes to unnecessary waste.

Before purchasing, give the bag a little shake to gauge the actual amount of popcorn inside. Be mindful of the net weight listed on the packaging to ensure you’re getting the best deal. This small step can save you from the frustration of feeling shortchanged when you settle in for a movie night.